Big Little Brews

A casual dark theme brewery branding project including logo, packaging, and collateral.

Big Little Brews is a brand direction meant to emphasize the expansion and impact of a young brewery. The logo makes clinking beer mugs out of the big and little dipper constellations, communicating a fun and social energy and universally relatable imagery. Just as we all live under the same sky, Big Little Brews is a brand for everyone.

The brand attitude and imagery is minimal in color use, focusing on greyscale and metallics with pops of blue. This sleek aesthetic should give Big Little Brews the shelf presence the McMillers are looking for, appealing to young people who appreciate a fun, minimalist, and dark aesthetic. A Big Little Brews 6-pack would stand out at any camping trip, house party, or dinner with friends.