T.I.M.
Creative Direction: Anthony DeLuca, Scott Laserow
Institution: Tyler School of Art and Architecture
“Time is money, now it’s Tim’s!”
T.I.M. is an app targeted to social media over-users looking to be held accountable on social media “cleanses.”
The App
Users have the option to sign up as a “Tim” or to create their own social media cleanses. For every minute over your set daily limit spent on your restricted social media apps, a penny of your money goes to the Tim of your choosing. Users can set the duration of a cleanse and a maximum budget for their overtime.
User Personas
Promotional Site
Branding
The logo is a monogram and dual meaning symbol. A T-shaped piggy bank that resembles a head and torso silhouette. In the animated logo, the coin drops into the slot on the T.
Logo
